Myla

Overview

Create a campaign for Myla that captures the elegant sensuality of the brand's premium heritage.

Delivery

Luxury and elegance underpinned our ‘total services’ approach to shooting Myla’s lingerie campaign. Styled, art directed, produced and photographed by the I Heart Studios team, we shot on location over two days in London’s Green Park. Opulent furnishings mirrored the lingerie label’s exquisite craftsmanship while the soft lighting reflected Myla’s sophisticated sensuality, seen clearly in our behind-the-scenes film.

Assets

The total assets created included homepage content, social collateral and a London Underground campaign.