Lipsy Denim

Brief

Launch the new Lipsy Denim line with an energetic promotional film and still life imagery to suit the youthful and fashionable London label.

Delivery

Having successfully worked with Lipsy London on previous projects, our most recent shoot came with a simple brief: to bring its new Lipsy Denim range to life. With fun and fashion at the core, we styled and art directed a short promotional film with the Lipsy team that showcased the myriad styles within the Lipsy Denim collection before overlaying it with playful copy that appealed to the brand’s young audience.

Assets

Strong lookbook imagery and product-led creative still life imagery for use across Lipsy’s social and website channels.

Photography, videography, styling and production by I Heart Studios