Le Chameau

Brief

Create a luxury Christmas gifting campaign for luxury French bookmaker Le Chemeau.

Delivery

Setting the standards of performance for all rubber boots and renowned for its handmade craftsmanship, Le Chemeau is worn by discerning men and women all over the world. Briefed to create a Christmas campaign for the label’s gift section in stores, online and on the label’s social channels, the I Heart Studios team delivered a 360 package; styling, producing and photographing a series of still life and video content, we drew on the iconic French label’s premium lifestyle heritage and created a series of marketing assets that balanced the label’s longstanding tradition with modern flair.

Assets

The marketing assets we created were used to launch the product offering in addition to being used in stores, online and on the brand’s social channels.

Art direction, photography, styling and production by I Heart Studios