Darling London


Capture the quintessential English spirit behind this award-winning womenswear label for its summer campaign.


This award-winning, fast-growing fashion brand specialises in affordable and luxurious clothing for women with a distinct feminine feel. Briefed to create campaign imagery across multiple touchpoints, the I Heart Studios team chose the south coast as the setting to capture the brand’s young and quintessentially English spirit. Shot over two days, all imagery was styled, art directed and photographed by I Heart Studios.


Marketing collateral was used across the brand’s website, print and social media channels.

Art direction, photography, styling and production by I Heart Studios