To drive awareness for the Adidas brand beyond traditional advertising streams.


For the last two years, I Heart Studios have been working with Adidas to drive brand awareness beyond the traditional advertising streams for use across its running, football and performance gymwear products. To celebrate the 20th anniversary of the brand’s ‘Predator’ boot, we created a series of engaging imagery for the client’s 20m Instagram following, generating over 62k likes. Collectively, I Heart Studios have generated over 200k likes for our Instagram content.


All marketing collateral for use on Adidas’ website and social channels.

Art direction, photography, styling and production by I Heart Studios